SENIOR CREATIVE STRATEGIST - CONTRACT WORK - Creative & marketing strategy
SCHOOL OF IDEAS - April 2023 to current
- Lead research and strategy.
- Propose, review, and edit content plans for integrated marketing campaign.
EQUIPMENT LEADER - GLOBAL MARKETING - Apparel, Footwear, Helmet & Partnerships
SPECIALIZED BICYCLES COMPONENTS - January 2020 to February 2023
- Led & executed global marketing strategy & 18 months integrated marketing calendar in collaboration with 30+ countries.
- Achieved 75% growth YOY for DTC channels collaborating closely on new tactics & systems with digital function.
- Developed & implemented digital marketing campaign playbook, including campaign phases and full marketing funnels tactics.
- Developed new digital consumer journey strategy with UX team, including successful web relaunch.
- Created new campaign & launch brief template in close collaboration with brand & ops to improve brand impact.
- Briefed, led campaign, and successfully launched brand partnership with Fjallraven.
- Responsible for brand alignment during onboarding of new sale channels: Backcountry, Competitive cyclist & Globetrotters.
- Created & Managed new process, brief, and assets package for 3rd party online retailers to ensure strong brand representation.
- Recruited & managed a team including brand managers, project managers, coordinators, Art Director & Designer.
- Responsible for GTM strategy for 400M in global sales across 5 regions and 30+ countries for BTC & BTB.
- Managed a 4M dollars creative marketing budget with creative agencies & independent contractors.
- Worked cross-functionally with marketing & product functions, including: creative, retail, merch, PR, digital, ecom, ops, social & sport marketing
MARKETING DIRECTOR & CO-FOUNDER - Apparel & accessories
THE ATHLETIC COMMUNITY - September 2013 to December 2018
- Co-founded The Athletic Community brand. Co-created the PDX airport carpet.
- Led brand strategy, branding & messaging for all assets and integrated marketing plan for all communication channels.
- Recruited & managed 6 to 8 direct reports in creative, product design, sales, retail & ops. Managed 10+ outside vendors & agencies.
- Oversaw e-com UX, SEO, emails campaign, and growth of social media channels. Build 65k subscribers list & 45k social followers..
- Successfully raised VC fund and completed acquisition in 2018.
- Led brand partnership including Strava and successfully supported brand impact at key global marathons for 3 years.
CONTRACT WORK - Brand & Digital Marketing
BRIDGE & BURN - December 2018 to December 2019 - Fashion Apparel & Accessories
- Digital DTC marketing strategy & product line management, including WILDFANG (private label)
- On-boarded the company on a P.L.M. system to facilitate data export and workflow efficiency for e-commerce.
- Briefed Sustainability Strategy & rebranding messaging, including products, trims, messaging, and digital ecosystem.
WIEDEN & KENNEDY - march to October 2015 - advertising
- Yoplait - voice over for a series of 4 commercials + pitches.
- Travel Oregon - marketing activation for Portland Tourism bureau.
RAPHA - 2011 to 2014 - cycling luxury apparel
- Marketing associate role supporting ambassadors, brand copy writting, social channels content, store opening, photoshoot, web content & Events.
WRITER
VELOVERT MAGAZINE - 2011 to 2013 - Publishing
- Created copy, photo and video content.
- Created and managed all social media channels for the publications.
PROFESSIONAL ATHLETE
- 10 national titles, silver medal junior world championship, silver and bronze junior European championship, and two Olympics pre-selection (London and Beijing).
EDUCATION
YALE SCHOOL OF MANAGEMENT - Online Certificate, USA, 2022
Leadership Program certificate
Built skills to harness unique traits and characteristics as powerful leadership tools to effectively develop teams and organizations.
PACIFIC NORTH WEST COLLEGE OF ART - Portland, Oregon, USA, 2019
Completed Adobe InDesign, Illustrator and graphic design branding classes as part of continuing education.
UNIVERSITY NANCY 2 - LAW SCHOOL - Nancy, France, 2006 to 2011
Master focused on business affairs, mergers and acquisitions, intellectual property, finance, trademark and human resources.
Others: Dropbox, Miro, Asana, Adobe Suite, Jira.
Bilingual in French and English.
Dual citizenship French & American.