Lisa Prince
School of Ideas - Julie's Client Julie thinks big and fearlessly. Expect anything else from a pro-athlete? She is voraciously curious, a discerning consumer of culture and thinks deeply about what's coming next. Her entrepreneurial pragmatism is matched by her EQ, making her a delight to be around. Julie knows how to push a project forward conceptually, as well as compassionately. Sign me up!
Greg Shapleigh
Julie’s Manager at Specialized in Marketing I hired Julie to reinvent the way that Specialized marketed its equipment products. I knew Julie from her career as a professional cyclist and was a fan of the brand and business that she helped create, grow, and operate. I knew that she would understand and respect the nuts-and-bolts of a very diverse product portfolio (from tires to shoes to apparel) but that she would focus on, and amplify, the human side of the stories. In our almost three years working together, I watched Julie change the way people thought about Specialized products ... and about the brand itself. She demonstrated all the qualities that I expected ... intelligence, curiosity, creativity, and perseverance to name a few ... and continually surprised me with the clarity of her insights and novelty of her vision. I hope to have the chance to work with Julie again. Until then, I recommend Julie to any brand that wants to build stronger and more pure connections with its customers.
Megha Doshi
Julie’s Manager at Specialized in Marketing Julie has a unique ability to think big and act small. At Specialized she championed building the equipment and apparel category in a complex and dynamic organization. She influenced across multiple business units and product leaders, working with dozens of stakeholders in multiple functions and countries. Julie is curious and coachable - I admired her commitment to serving and building her team and developing her leadership and communication skills through formal training and practical application in the workplace. Julie is a smart, creative, and passionate marketer who can both lead a team and project while diving into the details to get it over the finish line.
Nick Gosseen
Julie’s cross-functional teammates at Specialized in ProductI had the privilege to work with Julie in many capacities, including strategy construction, launch design, product evaluation and GTM processes. Julie was someone who could consistently speak to what would most resonate with customers, leading plans and conversations into a more modern and creative space. She was a partner to the product teams and advocate for driving for the very best product and launch experiences. Julie is passionate, that's clear; it lifts teams up throughout the process. Additionally, she dedicates herself to completing the mission until it's ready, she commits alongside the teams she works with and does it with humility. I'm so thankful to have worked with her, she unintentionally taught me lessons on how to be a better product creator and teammate.
Janet Brazil
Julie’s cross-functional teammates at Specialized in Marketing Julie has an exceptional ability to have a finger on the pulse of what’s coming next in marketing and in the outdoor sports world. Her ability to have a vision for content and concepts is exciting to be a witness to.
Cale Meyer
Julie’s direct report at SpecializedJulie's entrepreneurial background brought a resourceful and strategic mindset to our team at Specialized. When we encountered road blocks or challenged to think outside the box-- she quickly found solutions while leading with empathy. I always enjoyed the level of leadership and her personable approach to the work environment.
I had the opportunity to work with Julie as our Equipment Marketing Manger at Specialized, and from day one at the company, she was a strong, intelligent, capable leader for the group. Her poise and commitment to excellence were clear from the beginning as she started to prioritize a genuine mountain of work handed to her. The sheer volume of content she produced for our department in a timely and organized manner always blew me away.
I have never been more impressed by someone's ability to take any idea or product and turn it into a creative marketing plan than I have been with Julie Krasniak. She has a way of instilling elegance, simplicity and beautiful imagery to invoke just the right feeling for a campaign, and I truly believe that anybody would be lucky to get the chance to work with her.
It is rare that you come across someone with the vision and leadership that Julie possesses. I have had the pleasure of working with Julie on numerous projects and am particularly impressed with her ability to develop unique ideas that are both practical and visionary. In addition to being able to develop these ideas, she is able to lead and empower a team to bring them to life in a way that truly drives the business forward. She is a joy to work with and an asset to any project!
Abby Watson
Worked with Julie at Rapha I had the pleasure to work with Julie during our time together at Specialized. While we were not on the same team, we were collaborating from time to time when our categories had synergies. We collaborated on projects like product launches, marketing strategies, cross-merchandising. Julie is an amazing marketer. In her role at Specialized she was responsible to both think very strategically and drive the marketing direction for her category, while also implementing it and making it happen. Julie is able to think really big picture and understand the functioning of complex organizations and brand. She is also very detailed oriented and will never let anything slip on whatever project she is working on. Julie is very enjoyable to work with, and she create a safe, respectful and productive environment for her team. I would recommend Julie for any position she might be considered for. I am confident Julie will be successful in whatever project she decides to undertake.
Mattia Berardi
Julie’s cross-functional teammates at Specialized in Product Julie cares. A lot. She cares for her role and responsibilities to her colleagues, agencies, athletes and concluding – her audience. Working with her at Specialized was a pleasure as her genuine and authentic view on subjects, the aims and goals of the brand and the briefs; with the communities we engaged, was true and fresh, producing some great pieces of work. Julie is 'Doo'er' and just by reading other endorsements, you'll see she's a talented professional that would do any firm very proud!
Justin Day
Creative Agency Julie hired at Specialized - McFaulDayJulie is an amazing teammate. While our paths didn't cross often while at Specialized, I was constantly impressed by Julie's ability to respectfully challenge the status quo and bring new perspectives to the table. In addition to her way of working, she also elevated our equipment marketing and brought needed attention and focus to this part of the business. She was consistently given obstacles and she creatively managed through them earning the respect of teammates across the organization.
April Marshke
Julie’s cross-functional teammates at Specialized in Merchandising